Creativity, Inc.

Creativity, Inc.

By Ed Catmull & Amy Wallace

  • Release Date : 2014-04-08
  • Genre : Management & Leadership
  • FIle Size : 11.34 MB
Score: 4.5
From 634 Ratings
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Creativity, Inc. From one of the co-founders of Pixar Animation Studios—the Academy Award–winning studio behind Coco, Inside Out, and Toy Story—comes an incisive book about creativity in business and leadership for readers of Daniel Pink, Tom Peters, and Chip and Dan Heath.
NEW YORK TIMES BESTSELLER | NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Huffington PostFinancial TimesSuccessInc.Library Journal
“[Creativity, Inc.] just might be the most thoughtful management book ever.”—Fast Company

Creativity, Inc. is a book for managers who want to lead their employees to new heights, a manual for anyone who strives for originality, and the first-ever, all-access trip into the nerve center of Pixar Animation—into the meetings, postmortems, and “Braintrust” sessions where some of the most successful films in history are made. It is, at heart, a book about how to build a creative culture—but it is also, as Pixar co-founder and president Ed Catmull writes, “an expression of the ideas that I believe make the best in us possible.”

For nearly twenty years, Pixar has dominated the world of animation, producing such beloved films as the Toy Story trilogy, Monsters, Inc., Finding Nemo, The Incredibles, Up, WALL-E, and Inside Out, which have gone on to set box-office records and garner thirty Academy Awards. The joyousness of the storytelling, the inventive plots, the emotional authenticity: In some ways, Pixar movies are an object lesson in what creativity really is. Here, in this book, Catmull reveals the ideals and techniques that have made Pixar so widely admired—and so profitable.

As a young man, Ed Catmull had a dream: to make the first computer-animated movie. He nurtured that dream as a Ph.D. student at the University of Utah, where many computer science pioneers got their start, and then forged a partnership with George Lucas that led, indirectly, to his co-founding Pixar in 1986. Nine years later, Toy Story was released, changing animation forever. The essential ingredient in that movie’s success—and in the thirteen movies that followed—was the unique environment that Catmull and his colleagues built at Pixar, based on leadership and management philosophies that protect the creative process and defy convention, such as:

• Give a good idea to a mediocre team, and they will screw it up. But give a mediocre idea to a great team, and they will either fix it or come up with something better.
• If you don’t strive to uncover what is unseen and understand its nature, you will be ill prepared to lead.
• It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.
• The cost of preventing errors is often far greater than the cost of fixing them.
• A company’s communication structure should not mirror its organizational structure. Everybody should be able to talk to anybody.

Praise for Creativity, Inc.
“Over more than thirty years, Ed Catmull has developed methods to root out and destroy the barriers to creativity, to marry creativity to the pursuit of excellence, and, most impressive, to sustain a culture of disciplined creativity during setbacks and success.”—Jim Collins, co-author of Built to Last and author of Good to Great
“Too often, we seek to keep the status quo working. This is a book about breaking it.”—Seth Godin


  • A must read!

    By talentlesshack
    So much information about effective companies and groups.
  • Great read

    So many lessons on how to extract brilliance and creativity from the people around you.
  • Five stars

    By Snowgumby
    Required reading, worth your time.
  • Best book on creative business I've read

    By MikesCrazyIdeas
    Would love a chance to be in an environment where even some of these ideas were implemented.
  • Invaluable

    By UJVB
    As a manager at an exploding new media company, the thoughts and ideas expressed in this book resonate greatly with me and forms the foundation upon which all of us can continue to build and evolve.
  • Under the hood and between the ears look at Innovation

    By Busstaflex
    "Innovation" may be one of the most popularly used words a company will use to describe their core values, yet so many companies fail to foster an environment that truly breeds innovation. Creativity Inc. provides straight forward and insightful thoughts on promoting an innovative environment, and pairs these thoughts with an excellent sampling of real world applications.
  • A Must Read

    By 67Mustang
    If you push forward to achieve the most effective solutions in a creative environment, you need to read this. Once. Twice. Three times.
  • Best business book I've ever read

    By DChew
    Inspiring, moving and full of a sense of possibility and wonder. In short, just like a Pixar movie.
  • Great Read on Pixar History

    By Typh0n
    This book was great for people who want to learn more about pixar. It also has many managerial lessons. This was the primary reason i read the book.
  • Couldn't Put It Down

    By Jamaal A. Bowman
    I picked it up and couldn't put it down. I love movies and raised my son on many of the Pixar movies. I love to learn about how creative and brilliant people work. As a school principal and "manager," who aims to create a culture of innovation, the narratives and philosophy of this book taught me much and affirmed even more. My main takeaways revolve around candor, every voice matters, and the process of creating the new. Thank you Ed and the Pixar family for enlightening us all.